Affärsförhållandet mellan företag kallas business-to-business, eller kort sagt B2B. Den korta formen används oftare på grund av det snabba sättet att tala.
B2B är en term som används för att beskriva affärs- och kommunikationsrelationer mellan minst två företag. Termen används alltid när minst två företag agerar tillsammans. I det här sammanhanget är företagens erbjudande mellan tjänster eller varor inte viktigt. Ett exempel är ett byggvaruhus som tar emot varor från andra handlare.
Skillnaden mellan B2B och B2C
Skillnaden mellan de två affärsrelationerna ligger i affärspartnerna. B2B fokuserar på andra företag, medan B2C (business-to-consumer) fokuserar på slutkunder. Ett exempel på B2C är att sälja mat till slutkunden i snabbköpet. Med samma exempel skulle B2B-kunder, t.ex. restauranger, inte gå till en stormarknad utan till grossistmarknader eller grossister.
https://se.socialmediaagency.one/wp-content/uploads/2022/09/B2B-table-with-eight-persons-doing-business-handshake-screens.jpg8011200Caren/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgCaren2022-09-26 06:00:032022-09-26 06:00:03B2B/Business-to-Business: Relationer mellan företag – innebörd och användning
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