Vi har redan diskuterat hur man genererar och skapar räckvidd på Facebook i många av våra artiklar i Social Media Blog. Facebooks räckvidd är mycket viktig för företag, för ju större räckvidd du har, desto fler personer kan du vända dig direkt till. Antingen genom organisk räckvidd, dvs. räckvidd som genereras enbart av att vårt innehåll visas av algoritmen, eller genom betald räckvidd, dvs. annonser som spelas ut till vår målgrupp, våra fans eller vår lookalike-publik med motsvarande annonsbudget. Låter det komplicerat?
Tips! Känslor möter gemenskap och reklam – Mer om vår Facebook-byrå
Facebook onlinekurs för chefer för sociala medier
Om du vill lära dig mer om Facebook, hur du skapar fans och når ut till dem, rekommenderar vi dig den första Facebook-kursen online. I tio kapitel får du steg för steg lära dig hur du skapar din egen fansida så att den fungerar effektivt för ditt företag eller varumärke. De första 1 000 fansen, den första annonsen, allt det kan du lära dig här i Facebook-kursen online. Vår rekommendation för ditt företag:
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